It feels great when someone smiles at you. It’s like they’re saying, “I’m happy to see you.” It feels even better when you make someone else smile. It’s like you’re spreading happiness.

Smiles are contagious. When you smile at someone, chances are they will smile back. Smiling is a great way to make yourself feel good and others feel special. That benevolent feeling and attitude are what I’ve always tried to convey and promote with the Sudsies Smile.

Twenty-five years ago, when I started Sudsies, I wanted the smile to represent many different things – feelings, energy, and attitude. Sudsies has always been more than a dry-cleaning business, more than a place to work. I want people to have such a great experience at Sudsies that they leave our boutiques, and even our website, feeling heard and cared for.

The Sudsies Smile is now becoming its own brand and symbol, one that people are proud to wear. What started with a pair of sweatpants has evolved into an entire collection of Sudsies gear/merch.

I know our customers have hectic, demanding lives. And my goal has always been to provide more than just a service to them. For me, it’s always been about creating the type of business where the quality of the work is non-negotiable, and everyone feels at home.

Remember to keep smiling and making others smile. I know we will!